The Agentic Marketing Forum The Agentic Marketing Forum

Today's agenda

A day of bold ideas, real‑world AI insights, and honest conversations with the leaders shaping the future of agentic marketing.

10:00 – 10:30 AM

Arrival, Breakfast & Networking

Grab a coffee, enjoy a light breakfast, and connect with fellow marketing leaders before we kick things off.

10:30 – 10:40 AM

Welcome & Opening Remarks

Brendan Farnand, Knak

10:45 – 11:15 AM

Beyond the Hype: The AI SuperSession

Jeff Canada, OpenAI & James Finlay, NVIDIA

Two AI powerhouses. One conversation. Join leaders from OpenAI and NVIDIA for a forward‑looking discussion on the breakthroughs shaping AI today, what's next, and the possibilities ahead.

11:20 – 11:45 AM

Trust, but Automate: AI Marketing at a Security Company

Kyle McCormick & Christine Danh, CrowdStrike

How a team whose brand is built on trust decides what agents can run on their own and what still needs a human sign-off.

11:50 AM – 12:15 PM

MOSA: The Blueprint for Agentic Campaigns

Mark Organ, founder of Eloqua

A first look at the framework for the campaign of the future: Multi-touch, Omni-channel, Split-tested and Agentic.

12:15 – 12:55 PM

Lunch & Networking

Refuel, connect with peers, and continue the conversations over a complimentary lunch.

12:55 – 1:20 PM

From Fragmented to Future‑Ready: AI‑Powered Marketing Operations

Don Le, Corbin Thoe & Max Martinez, Meta

Go behind the scenes with Meta to explore how AI and automation are transforming campaign execution, streamlining workflows, and helping marketing teams work smarter and move faster.

1:25 – 1:50 PM

From Slack to Send: Inside an Agentic Campaign Workflow

Tyron Pretorius, Knak

The future of marketing requires a new way of thinking. Explore how marketing teams are evolving in the age of AI and get a look at how Knak is building native campaign agents to help power what's next.

1:55 – 2:20 PM

Fireside Chat: The Future of Agentic Marketing

Jon Miller, co-founder of Marketo, founder of Phave & Mark Organ, founder of Eloqua

What does the next era of marketing really look like? Join two industry thought leaders for a candid conversation on the rise of agentic AI, the evolution of marketing teams, and the opportunities ahead.

2:20 – 2:45 PM

Afternoon Break

Recharge, grab a coffee, and connect with fellow attendees.

2:45 – 3:40 PM

AI IRL: Leading Marketing Teams in the Agentic Era

Featuring leaders from Zuora, Snowflake, Meta, Adobe & Devicie

Beyond the buzzwords, what's actually working? Hear directly from marketing leaders as they share real‑world perspectives on AI adoption, what's delivering results, what's falling short, and how they're leading their teams through change.

3:45 – 4:05 PM

Making AI Real for Marketing: Snowflake's Framework for Taking Vibe Coding to Organizational Change

Hillary Carpio & Vivian Cheng, Snowflake

Unlocking the full value of AI requires more than just raw technology. It demands a clear operational strategy to organize, scale, and deliver impact. In this session, Hillary Carpio and Vivian Cheng introduce their teams' “AI Marketing Operating System” framework designed to help teams systematically prioritize, connect, and deploy AI capabilities for marketing.

4:05 – 4:15 PM

What's Next? Q&A & Closing Remarks

Brendan Farnand & the Knak Team

We'll wrap up the day with final reflections, audience questions, and a look at what's ahead.

4:15 – 6:00 PM

Networking Happy Hour

Keep the conversations going! Join fellow attendees, speakers, and industry leaders for drinks, networking, and a chance to connect beyond the sessions.