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The definitive guide to 
creating kick-ass emails


Email is hands-down one of the most effective marketing strategies, delivering a mind-boggling 3,600% average ROI. And that’s miles ahead of any other channel. 


So, how can you afford to not send amazing, kick-ass emails every time? 


Kick-ass first impressions

Read our tips on how to not only stand out in your reader’s inbox, but also how to catch their interest and entice them to open your email.


Kick-ass email copy

Congrats, you got them to open your email. Now you have less than 10 seconds to keep them there. Our tips on great email copy can help get your email read and out of the

trash bin. 


Kick-ass design and layout

Great copy needs great design, and our tips can help you enhance the clarity and impact of your message to create an effortless reading experience.


Kick-ass CTAs

First impressions, great copy, and beautiful design all worked to grab their attention. Now it’s time to bring it all together with a call to action that ensures your email converts. 


Kick-ass responsive elements

More than half of email campaigns are read on a mobile device, our tips on responsiveness will help ensure your email is built to display correctly on all screens.


Kick-ass accessible features

With 15% of the world’s population living with some sort of disability, you’ll need to make sure your content is accessible and compatible with assistive technologies.


Kick-ass dynamic content

Dynamic content can engage viewers and bring something fresh to their inbox. Our tips on personalisation and dynamic content can help give you an edge over your competitors.


Ready to smash your email goals? 
Check out the full guide!

Get the guide


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